Blooming Valley Consulting Analytics Services

This is a customized process that will be unique to each client, but it boils down to 3 elements. 1) Reporting Review: I examine existing reports and processes associated with reporting. 2) Information Gathering: I interview key analysts and stakeholders to understand business goals, individual goals, data needs, or information gaps. 3) Recommendations and Action Plan: I can recommend modifications to the existing reports, new reports, updated processes, and ultimately an action plan to ensure the data is being put to use in a smart way.

Anyone who has worked for me, with me, or near me for that matter, knows that I am a trainer by nature. The more people who know how to do the work, the better. I will work with analysts to provide my perspective and guidance to build their skillsets and confidence in approaching digital analytics work.

Companies invest a substantial amount of time and resources into unique digital programs that aim to connect with their customers. It is never long before stakeholders begin to ask about performance. That’s where a strong measurement plan comes in. It is crucial to involve experienced analysts from the start to ensure your team can answer performance-related questions with certainty.

Key Performance Indicators (KPIs) are used to quantify performance. Specifically, KPIs are a set of metrics that directly align with specific actions you want your customers to take. The actions generally ladder up to overarching business goals. Without putting the appropriate work and thought into your KPIs, it will be anywhere between challenging to impossible to know if those goals are ever reached.

I love Adobe Analytics. The segments, the props, the eVars, the dimensions, the flexibility in reporting - it’s all fun. I can create dashboards for handoff or consult to help you get what you need out of your data.

I’ll say, I like Google Analytics. There are still some limitations that are unavoidable, but with every new release, it improves. As GA’s popularity grows, so must we to know exactly what is possible and what is not when both reporting and setting expectations for reporting out to stakeholders.

If you use Google Analytics as your primary data source, and you are not using Google Looker Studio yet, you are missing out. Looker Studio is a free reporting tool that connects to your GA data and helps to eliminate some of those limitations that you experience when reporting directly through the Google Analytics frontend. I can create these dashboards for handoff or consult on their creation.

It pains me to see a thoughtfully designed website or webpage without additional tracking in place to understand how customers are using all of its individual components. You should be able to answer those questions with event tracking via Google Analytics. I can create plans for developers to implement so that you will know when elements are clicked upon, loading, viewed, etc.

Along the same line as Digital Program Measurement but this offering more specifically refers to media tracking. Know how people are coming to your site, and enable yourself to know how traffic from individual partners performs differently - or similarly.

Designing based upon hunches, or worse yet, based upon competitor site design is a bad strategy in my opinion. If this isn’t the launch of your very first website, why not just look at current quantifiable site behavior to make informed decisions about how to organize your redesign? How do customers use your navigation? How many use your navigation? Are those buttons on the homepage being used? Are people scrolling to the bottom of the page? All useful to know. You can save time and probably some disagreements by putting your data to work!

Your tracking is in place, your campaign are live, now how is it going? Does it seem like any of your partners are charging too much for the amount of traffic they are sending? Are some sending more traffic than you expected? Is one partner causing significant conversions? Is one showing a 100% bounce rate? I can help you to figure this out and adjust accordingly to make informed decisions moving forward.

I’m a numbers person, but yes, I actually write about data, too. I have enjoyed blogging for past employers about my thoughts on tools, data, etc. I despise jargon. Rather, I like to write (and speak) in a way that makes analytics approachable and understandable to all.

Is there another data-related need you could use some help with that I didn’t list? Let me know, and I’ll let you know if it is something that I can do.