Blooming Valley Consulting Analytics Services

Companies invest substantial time and resources into executing unique digital programs that aim to connect with their customers. As a result, project owners and stakeholders expect to have a clear understanding of performance. That is where a strong measurement plan comes in. It is crucial to involve an experienced analyst from the start to establish this plan, gain alignment, and execute for a clear understanding of program success.

This is a customized process that will be unique to each client, but it boils down to 3 elements. 1) Reporting Review: I examine existing reports and processes associated with reporting. 2) Information Gathering: I interview key analysts and stakeholders to understand business goals, individual goals, data needs, or information gaps. 3) Recommendations and Action Plan: I can recommend modifications to the existing reports, new reports, updated processes, and ultimately an action plan to ensure the data is being put to use in a smart way.

Anyone who has worked for me, with me, or near me for that matter, knows that I am a trainer by nature. The more people who know how to do the work, the better. I will work with analysts to provide my perspective and guidance to build their skillsets and confidence in approaching digital analytics work.

Key Performance Indicators (KPIs) are used to quantify performance. Specifically, KPIs are a set of metrics that directly align with specific actions you want your customers to take. The actions generally ladder up to overarching business goals. Without putting the appropriate work and thought into your KPIs, it will be anywhere between challenging to impossible to know if those goals are ever reached.

I love Adobe Analytics. The segments, the props, the eVars, the dimensions, the flexibility in reporting - it’s all fun. I can create dashboards for handoff or consult to help you get what you need out of your data.

I’ll say, I like Google Analytics. There are still some limitations that are unavoidable, but with every new release, it improves. As GA’s popularity grows, so must we to know exactly what is possible and what is not when both reporting and setting expectations for reporting out to stakeholders.

If you use Google Analytics as your primary data source, and you are not using Google Looker Studio yet, you are missing out. Looker Studio is a free reporting tool that connects to your GA data and helps to eliminate some of those limitations that you experience when reporting directly through the Google Analytics frontend. I can create these dashboards for handoff or consult on their creation.

Designing based upon hunches, or worse yet, based upon competitor site design is a bad strategy in my opinion. If this isn’t the launch of your very first website, why not just look at current quantifiable site behavior to make informed decisions about how to organize your redesign? How do customers use your navigation? How many use your navigation? Are those buttons on the homepage being used? Are people scrolling to the bottom of the page? All useful to know. You can save time and probably some disagreements by putting your data to work!

This offering is a more specific type of Performance Measurement specific to media program tracking and analysis. Know how people are coming to your site, and enable an understanding of how traffic from individual partners performs differently - or similarly.

I am a numbers person, but yes, I actually write about data, too. I have enjoyed blogging for past employers about my thoughts on tools, data, etc. I despise jargon. Rather, I like to write (and speak) in a way that makes analytics approachable and understandable to all.

Is there another data-related need you could use some help with that I didn’t list? Let me know, and I’ll let you know if it is something that I can do.